Small business owners have a lot to think about. With a million things happening every day, CRM solutions tended to fall on the back-burner, and for a long time it seemed that small businesses were actively avoiding CRM adoption.
Well, according to a Dell Cloud Business Applications study, CRM apps are the most adopted cloud apps by small businesses (up from 34% in 2010 to 55% in 2012), which hints to me that cloud technology is becoming a driving factor in CRM, especially Social CRM, adoption.
This should come as no surprise to readers of this blog, though.
So, why has this recent shift happened in the minds of SMBs? I have a few thoughts on that (are you surprised?).
- The growing accessibility and universal access to cloud-based systems
- The continued proliferation of technology beyond the ranks of the IT department
- The increased importance of social media
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