Have you half-assed your way through making the transition to being a social business? Maybe you just aren’t convinced that these new measures are here to stay or maybe you just don’t believe that your customers are on the Internet searching for a business like yours.
Whatever your reasonings, you’re definitely on the path to sucking at being a Social Business. Here are a few more tips to fully get you there.
1. Let The Intern Do It
It sure takes a long time to fully integrate all your social media profiles and new social guidelines into the lifestyles of ALL your workers and employees. One of the fastest ways to start inefficiently handling social media is to hire an intern right out of college and put all of your social efforts on his (or her) plate. Make sure he’s (or she’s) updating all your social media accounts and listening for brand mentions only using free tools he (or she) heard about in school.
This step is made even more effective if the intern’s knowledge of the company history, products and procedures are all left up to him (or her) to learn. Send him (or her) through the standard employee orientation, but everything regarding forward progress or the intricate breakdowns of internal departments should be left up for him (or her) to guess or research on his (or her) own.
2. Separate and Totally Unequal
Interdepartmental communication is an integral part of succeeding in Social Business, so one of the key things to make sure of when sucking at it is that the departments never truly know what the other ones are doing in regards to social media and Social CRM systems. When no department understands the grand scope of the company Social Business transition strategy, they are free to act as they see fit and start throwing all sorts of hitches into the gears.
The ideal endgame for this step is for when you finally do decide to get your act together and bring the entire company onto the same page, each department will have different social media guidelines, will have hired social media leads independent of each other and have signed up for multiple, different Social CRM systems which will have been integrated with their unique process systems. This type of clusterfuck is a perfect one to set in motion to muck everything up for you later.
3. You Know, Whatever
When making major, industry-wide decisions, your best friend is apathy. Not completely committing to the changes ahead and writing them off as “something I’ll deal with as it approaches” is a great way to get yourself behind and caught in the wires to trip over later. Social Business should be approached with a sense of purpose and a specific plan, so to really screw things up it’s great to approach everything with the urgency of a turtle on downers.
The phrase, “I’ll get to it” should be a constant in your vocabulary and when people get to the point where they no longer ask you questions because they know nothing will happen, you have won the game of sucking at Social Business.
Hopefully these tips have helped you truly understand where you are and where you need to be to truly suck at being a Social Business. If you need more tips, be sure to check back here regularly and we might just throw a few more your way.
In what ways have you seen companies effectively suck at being Social Businesses?
Get our latest posts straight to your inbox!