Today is trash day in my neighborhood. This has also been the week that my wife and I clean out the house/garage for our yearly Technicolored Yard Sale of Awesomeness, which means we have more trash than normal.
What’s really interesting is that you think your house is pretty clean. I mean, we take out the trash every week and try to make sure we’re not living in filth, but every year when we really dive into it, we find loads of crap mucking up the works and taking up space we could use in other ways. Once we get everything out of the way, our house starts to function like we always talk about us wanting it to.
I’m betting a similar case could be made for your business.
Social Business Clean-Up
We’ve been talking for a while now about the benefits and perceptions involved with creating the environment of a Social Business within your brand. It’s true that there are quite a few changes to be made to truly interact with your social customers, but what about all that trash that may still be lying around?
It’s not enough to simply try and fit all your new processes and strategies on top or beside all your old ones. In fact, a lot of times that will do more harm than good.
I’m not saying to toss out all the processes that made your brand successful, but you should be looking at the Social Business transformation process as more of a consolidation than addition.
When you add a whole new set of kitchen tools and appliances you don’t throw out your entire kitchen and appetite, but you do move things around and get rid of the tools you’re no longer using. You probably even buy a few new cookbooks to test everything out too.
You may not be able to sell all those old processes and trash laying around your business you find in the switch at a yard sale, but I can assure you that taking a hard look at what you’re not using and focusing on areas of waste that you haven’t audited in a while will earn you more revenue and increase your productivity as a business, a Social Business.
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