On Monday we talked about the first of 6 major social media faux pas and how to avoid/rectify them if you or your brand happens to come across them. The ones we covered on Monday were: A mistake by an individual employee A Customer Service #Fail A Vicious Campaign Since that post ran a little…
There won’t be a lot of times we focus completely on social media on this blog. There’s a misconception regarding Social CRM that it all has to do with action taken on social networks and that’s completely untrue. So much more goes into the process of connecting socially with customers besides Facebook, Twitter and Google+….
A poorly executed Social CRM plan is like cold butter to your marketing efforts. I’ll let that metaphor sink in a bit before explaining it………. Easier Spread Than Done So you want to bring in a Social CRM program to enhance your marketing/sales efforts. The problem is, you’ve spent years building and cooking the perfect…
On Monday, we talked about the misconception of the Social CRM being out to destroy the well-established CRMs that companies already use. I mentioned in that post that outside of brands’ fears of Social CRM attacking their status quo, there were a few other problems holding companies back from fully exploring their potential in the…
Whenever I talk to a company about a social CRM, a lot of managers and supervisors say a variation of the following: “We don’t need that. Our business isn’t technical and no one here really likes or uses that social media stuff.” You know what I hear when someone says that to me? “A Social…