Tag Archive: what is a social CRM

(Not) Everything Must Go

Yard Sale

In the film Everything Must Go, starring Will Ferrell and based off a story from Raymond Carver, Nick Halsey is fired from his job because of a decision he didn’t make, locked out of his bank account and house by a wife who isn’t around and left by his wife for an affair he doesn’t even…

Why Social CRM Can Be The Lifeblood of a Small Business, Too

Small business

Small business owners have a lot to think about. With a million things happening every day, CRM solutions tended to fall on the back-burner, and for a long time it seemed that small businesses were actively avoiding CRM adoption. Well, according to a Dell Cloud Business Applications study, CRM apps are the most adopted cloud…

Harvey, Wilfred and the Invisible Social CRM

Harvey Theater

What we discuss in our boardrooms and train throughout our workforces is very real. We have spreadsheets and documents detailing months of work and years of projections that sit like a giant elephants (or rabbits) within our offices. No one could tell us they aren’t real. But what does real even mean? Russian Novelists & Teenagers on…

Integration and Experimentation in Social Business

Drawing Gears

A recent report from InSites Consulting took a deeper look at the differences between American and European companies when it comes to social media in the enterprise. Where some stats weren’t a surprise at all (American companies are quicker to adopt and experiment with social strategies/tactics than European companies), others flew under the radar a bit and…

50 Shades of Social CRM

jail cell

Last week in my post regarding Social CRM growing pains, I issued a challenge to all readers to stump me on my ability to create a fitting analogy from any film to Social Business. Well, Lindsay Bell was the only person to take me up on the challenge and she put forth a challenge based on…

Maybe Your Employees Are Too Stupid For Social CRM

Dumb

Seriously, how dumb are your employees? I mean, God forbid you open up their ability and time to converse on social media networks with actual customers! What good could come from that? One of the resistance maneuvers I hear all the time when talking with businesses regarding the internal shifts necessary when implementing a social business…

The CRM is Always Greener…

the grass is always greener

If you know me well, you know I’m passionate about music. The modern-day poets running around writing little-known music share wisdom of almost every variety every day. A band I’ve been listening to a lot lately is Make Do and Mend and one of their songs jumped out at me this weekend as I was running….

Social CRM in the Round

Group in a circle

I get sent a lot of books to read and review. A lot of them are okay. Even more of them are kind of okay, but nothing I’d recommend. Then there are those books that I go out, track down and buy with my own money. Marketing in the Round by Gini Dietrich and Geoff…

Putting Social Business Into Action

Frog on Rocket

The world of Social Business Education at this point is relatively small so it’s not uncommon for the people who live in that world to run across the same people and information from time to time. This was made ultimately clear to me last week when I came across a study on Social Business from…

7 Important Things To Remember About Social CRM

Memory Photos

Having had this conversation between us going on for almost half a year now, I thought it would be good to take a quick trip down memory lane. I know Social CRM is an ever-expanding and flourishing topic, but there’s a lot we’ve talked about and it might not all be easy to remember. Sure,…