Last week we talked about the importance of procuring the right tools for measuring your Social Business effectiveness and how to go about mapping your communication strategy once those tools are in place. And thus, we have come to the end (of this series). So know you’re on board knowing that you can’t plan on…
I’ve read a lot of articles and reports recently that caused me some concern. It’s not so much that I’m convinced I’m right and everybody else is wrong, but just a slightly off definition of Social CRM that a lot of people and companies seem to have. We’ve talked before about the basic premises of…
Things aren’t always kittens and roses in business, so why would you think we only get to focus on the positives when it comes to Social CRMs? Now, before you go and grab a box of tissues and put on your favorite Break-Up Mix CD, I want to let you know that we won’t be…
Do you have an online brand community manager as part of your Social CRM strategy? Do you think you need one? Taking the leap into the Social Business arena brings with it a lot of new ideas and structures and sometimes even a few new positions for your organization. Community managers are important for many…
It’s a tale as old as time. True as it can be. Barely even friends…..wait, I’m sorry, I went all Disney on you for a second there, but the sentiment is the same. It seems like we’ve been having this conversation ever since we’ve been talking about Social CRM systems. There are two schools of…
I’m sure you’ve heard, but there’s an event going on in London called the Olympics. This year, 205 nations will converge and compete in 300 games. That’s a total of 61,910 experiences for nations (I’m not calculating the individual athletes for each nation – but just know that it’s hundreds of thousands, if not millions,…
Today, many of you are attending or wishing you were attending Social Mix 2012, so there’s no better day to talk about the importance of carrying over your Social CRM tactics into a real-world environment. Okay, your Social CRM will be built around technology systems and strategies and can’t truly be brought into the real world…
It may seem a bit wonky that we’re only getting to a post titled “Defining Social CRM” sixty posts into the blog. It also may seem a bit wonky that I used the phrase “a bit wonky” three times (so far) in a post about business systems. While defining Social CRM is something we’ve touched…
Considering the premiere of the fifth season of Breaking Bad was last night and I’ve been waiting for it for almost a year, it’s a wonder I got any research or work done this past week at all. A little less surprising is that this week’s posts revolve around Breaking Bad and wisdom/lessons from it’s main character: Walter White….
We hear it all the time: “You can’t please all the people all the time.” It’s why our parents told us not to try and be friends with every person in our 600-person high school. It’s why businesses choose niches in which to market and sell. It’s why I still haven’t met a single person…