Last week we talked about the importance of procuring the right tools for measuring your Social Business effectiveness and how to go about mapping your communication strategy once those tools are in place. And thus, we have come to the end (of this series). So know you’re on board knowing that you can’t plan on…
Last time we introduced the idea of looking further into Social CMR and Social Business metrics for your business. Let’s jump right in where we left off, shall we? Last time we discussed the sheer size of the social media universe and how in order to monitor it properly, you have to have the right…
One of the things I’m questioned on most often and get pinged to answer more frequently than many other topics is how to accurately show the results of social activity on the bottom line of an organization. It’s nearly impossible to build a case for an addition of Social CRM Systems or a total switch to a…