I’ve read a lot of articles and reports recently that caused me some concern. It’s not so much that I’m convinced I’m right and everybody else is wrong, but just a slightly off definition of Social CRM that a lot of people and companies seem to have. We’ve talked before about the basic premises of…
Do you have an online brand community manager as part of your Social CRM strategy? Do you think you need one? Taking the leap into the Social Business arena brings with it a lot of new ideas and structures and sometimes even a few new positions for your organization. Community managers are important for many…
It’s a tale as old as time. True as it can be. Barely even friends…..wait, I’m sorry, I went all Disney on you for a second there, but the sentiment is the same. It seems like we’ve been having this conversation ever since we’ve been talking about Social CRM systems. There are two schools of…