Buzzwords get thrown around a lot in our industry. You’ll hear people say, “I’m a social media guru,” or “Let’s talk about social ROI,” or “Engagement and organic conversations are the key,” and just roll your eyes and look away. The honest problem with buzzwords is that they start out innocent enough and retain their…
My father recently went through knee replacement surgery. It’s a pretty standard procedure, but involved a lot of cutting of muscle tissue and ligaments. He has to undergo a few months of physical therapy and during that process is understandably using a combination of walkers, canes and crutches. The crutches are his least favorite because…
Almost everyone is familiar as to what significance this day holds every year. For almost as long as I can remember, the day after Thanksgiving was an epic shopper’s wet dream. Whether you were in Boston and heading over to Filene’s Basement or hunkered down in line in Nashville at Wal-Mart at 11:59 p.m., Black…
Have you half-assed your way through making the transition to being a social business? Maybe you just aren’t convinced that these new measures are here to stay or maybe you just don’t believe that your customers are on the Internet searching for a business like yours. Whatever your reasonings, you’re definitely on the path to…
In case you missed it, we just finished a pretty intensive Halloween series on this blog featuring vampires, werewolves and more. All the posts were long, in-depth and probably a little trying for most of the readers out there, and that’s okay. We wanted it to be a little tough and something that was a…
We’re all busy. You probably don’t even have time to read this entire post and will therefore be skimming the subheads to see if this content is important for you today. I totally get it. I’m the same way. My time is spent trying to balance what’s vital to my job performance and what is…