We hear it all the time: “You can’t please all the people all the time.” It’s why our parents told us not to try and be friends with every person in our 600-person high school. It’s why businesses choose niches in which to market and sell. It’s why I still haven’t met a single person…
Welcome back. If you’ve been following along for any amount of time here you’ve noticed that we’ve been talking about Social CRM, but more specifically we’ve been discussing the systems and space your business needs to inhabit to be in the right mindset for sCRM. I’m sure you all want to talk about specific tools…
On the surface, one of the major differences between a traditional CRM and a Social CRM is that the Social CRM has an external-facing portion. External-facing questions are ones that sound like: How do I create content for my audience? Should we Retweet this? Who should I Circle on Google+? Etc. We’re going to talk…
If I told you to go build me a house and gave you a paper airplane and some silly putty, you’d laugh at me. But let’s say before that I told someone else to build me that paper airplane and gave them a hammer, nails and a thumbtack, they’d look at me like I was…