We hear it all the time: “You can’t please all the people all the time.” It’s why our parents told us not to try and be friends with every person in our 600-person high school. It’s why businesses choose niches in which to market and sell. It’s why I still haven’t met a single person…
If I told you to go build me a house and gave you a paper airplane and some silly putty, you’d laugh at me. But let’s say before that I told someone else to build me that paper airplane and gave them a hammer, nails and a thumbtack, they’d look at me like I was…
When it comes to the CRM, Paul Greenberg literally wrote the book. When it comes to Social CRM, he had this to say: “We’ve moved from the transaction to the interaction with customers, though we haven’t eliminated the transaction – or the data associated with it. Social CRM focuses on engaging the customer in a…
No, I didn’t misspell anything in the title of this post. Social media has changed a lot of things about way business is done day to day, but one of the main things that has changed is the way that customers expect to be treated. About a decade ago, if you had a complaint with…