Things aren’t always kittens and roses in business, so why would you think we only get to focus on the positives when it comes to Social CRMs? Now, before you go and grab a box of tissues and put on your favorite Break-Up Mix CD, I want to let you know that we won’t be…
Today, many of you are attending or wishing you were attending Social Mix 2012, so there’s no better day to talk about the importance of carrying over your Social CRM tactics into a real-world environment. Okay, your Social CRM will be built around technology systems and strategies and can’t truly be brought into the real world…
It may seem a bit wonky that we’re only getting to a post titled “Defining Social CRM” sixty posts into the blog. It also may seem a bit wonky that I used the phrase “a bit wonky” three times (so far) in a post about business systems. While defining Social CRM is something we’ve touched…
Considering the premiere of the fifth season of Breaking Bad was last night and I’ve been waiting for it for almost a year, it’s a wonder I got any research or work done this past week at all. A little less surprising is that this week’s posts revolve around Breaking Bad and wisdom/lessons from it’s main character: Walter White….
We hear it all the time: “You can’t please all the people all the time.” It’s why our parents told us not to try and be friends with every person in our 600-person high school. It’s why businesses choose niches in which to market and sell. It’s why I still haven’t met a single person…
Looking back over my posts here, it surprises me that it took me 56 posts to get to the subject of zombies. “Shocked” would actually be a better term for it. You see, I’m quite the fan of zombie culture. Romero films are guilty pleasures of mine and I could spend all day watching The…
A recent study came out of Gartner saying that over half of enterprises waste money on Social CRM initiatives. That’s a crazy high number and quite scary if it’s accurate. The scary part is that the numbers are most likely accurate. “But Joey, how can that be!? You’ve been telling us lately how much of…
In the film Everything Must Go, starring Will Ferrell and based off a story from Raymond Carver, Nick Halsey is fired from his job because of a decision he didn’t make, locked out of his bank account and house by a wife who isn’t around and left by his wife for an affair he doesn’t even…
Small business owners have a lot to think about. With a million things happening every day, CRM solutions tended to fall on the back-burner, and for a long time it seemed that small businesses were actively avoiding CRM adoption. Well, according to a Dell Cloud Business Applications study, CRM apps are the most adopted cloud…
What we discuss in our boardrooms and train throughout our workforces is very real. We have spreadsheets and documents detailing months of work and years of projections that sit like a giant elephants (or rabbits) within our offices. No one could tell us they aren’t real. But what does real even mean? Russian Novelists & Teenagers on…