Have you half-assed your way through making the transition to being a social business? Maybe you just aren’t convinced that these new measures are here to stay or maybe you just don’t believe that your customers are on the Internet searching for a business like yours. Whatever your reasonings, you’re definitely on the path to…
Last time we introduced the idea of looking further into Social CMR and Social Business metrics for your business. Let’s jump right in where we left off, shall we? Last time we discussed the sheer size of the social media universe and how in order to monitor it properly, you have to have the right…
One of the things I’m questioned on most often and get pinged to answer more frequently than many other topics is how to accurately show the results of social activity on the bottom line of an organization. It’s nearly impossible to build a case for an addition of Social CRM Systems or a total switch to a…
In case you missed it, we just finished a pretty intensive Halloween series on this blog featuring vampires, werewolves and more. All the posts were long, in-depth and probably a little trying for most of the readers out there, and that’s okay. We wanted it to be a little tough and something that was a…
Old Hallow’s Eve is merely upon us. The townspeople have gathered together to stand and fight against the entities ravaging our lands. Some, in the older districts, have fought off Social Business Vampires, while others, trapped in the mad doctor’s region banded together with torches against the Frankenstein CRM. Fear got the best of some as…
The fog traces your ankles, making your feet seem as if they aren’t even there. You know you shouldn’t be here, but curiosity got the better of you. Stories have driven you far from your comfort zone, but you wouldn’t be here in the first place if at least some of those stories had piqued your interest….
As the words drip from her mouth like syrup from a tree, the cauldron begins to bubble. The ingredients, added in just the right way, join together to bring about something more powerful than simply the sum of their parts. Just then, the door of the small wooded shack is kicked in and a horde…
October has begun and with it the darkness rises. Our darkest desires come to the surface and ghouls and goblins walk freely among us. Vampires have been a staple of the season since Bram Stoker introduced the world to the dark prince known only as Dracula. A lot of situations in business (especially social business)…
Recently, Paul Thomas Anderson created and released a movie titled The Master. The movie itself is a masterclass in filmmaking and acting technique, but I’m not here to talk about that. I can talk about movies in my other blogs. I’m here to try and relay the significance of aspects of that movie to you and…
So, you’ve decided to incorporate a Social CRM system into your organization and maybe you’ve even taken some of the first steps needed to truly integrate those plans into your business. Now you’re dealing with some small successes and are looking to further integrate these plans throughout your large organization, but you’re not sure where or…