The discussion of who owns social media activities within an organization is not a new one. I can only imagine that when the dinosaurs put together their companies and brands, the triceratops in HR were fighting with the brontosauruses in the PR department while all the velociraptors in marketing were off doing their own thing unbeknownst to…
Business is changing. Scratch that, business changed a long time ago, but most companies are just realizing it. Way back in 1999 when four industry types started talking about the changing nature of business, very few people listened. Since then, their Cluetrain Manifesto has become a guiding light for many an entrepreneur and business leader looking…