We have been on a journey,my friends. Together we have traipsed, like Nostradamus, through the predictions for Social CRM in 2012. In case you have forgotten what we discussed or you are new to this blog, here’s what we’ve covered thusfar:
It’s been an info-heavy ride and the end is now in sight, but before we can put our feet to the pavement and run towards that finish line, we have to lift our heads into the Cloud for just a little bit.
We Are The Jetsons
Remember the Jetsons? Flying around in their car, owning a robotic maid, living in a house miles above the surface? That used to be only a dream, not to be lived but for great great great grandchildren or the occasional time traveler.
Over the last few years, the Cloud Conversation has taken off and been a juggernaut force in the technology industry. Between Microsoft, Amazon, Apple, Dropbox, Sugarsync, Carbonite, Oracle, it’s hard turn turn your head, turn on the television, read an article on Mashable or Techcrunch, or flip on your iPad without seeing something about some sort of cloud. The technology is there and people are using it, now it’s time for the Social CRM industry to catch up.
And in 2012, they will. Will you?
Futures in the Cloud
In 2011, the Cloud became the delivery system of choice. CRM cannot divide itself from important technological components and the cloud is definitely growing as a preferred distributing, saving and sharing base for a lot of people more in 2012. If you don’t believe me, read Louis Columbus’ take on Cloud adoption.
More and more companies are allowing for remote working, which means that more and more companies are relying on the ability for their employees to be able to work at the level they could in the office. Insert: Cloud Computing. More than likely we’ll see some sort of hybrid instillations make more headway than they already are before we see full on cloud CRM solutions, but the future path is pretty clear. CRM is moving into the Cloud, and with what we talked about last time it’s clear that customer are becoming more mobile as well.
All paths point to the cloud being a major delivery system in the coming years and Social CRM will need to be on the forefront in your brand’s plans.
We’ve covered a lot of information on here in the past few weeks, but we’re going to cover a lot more going forward. Outside of highlighting new Social CRM insights that crop up, we’ll be diving further in to the trends we’ve talked about here already, showing you examples, mapping out strategies and explaining how you can start successful Social CRM plans for your own company.
Things are about to get serious here on Social CRM Info.
I hope you’re ready.
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