Social CRM: The Honey Badger Way

Honey Badger don’t care if you’re confused about building your Social CRM strategy!

There is a lot to take into account when you’re building a Social CRM strategy. Not only do you have to choose the right KPIs, understand the new divides between company and consumer and know what to measure for success, but you actually have to put everything into practice and get the ball rolling.

How in the world are you supposed to rally everyone together, get all the pieces in line and start making calculated gains in your strategy with so much to do and so much in your way?

Just paint a white stripe down your back and sit tight, because you’ve just entered….

Honey Badger’s University for Getting Shit Done

Lesson 1 – Honey Badger Don’t Care

The first thing you need to do is get to the point where the barriers to getting everything done don’t intimidate you. Originally I had written that as “…you don’t care about the barriers…” but that’s not entirely the case. You will care about them to the extent that you acknowledge their existence, but you are no longer threatened by their existence or care that they are there. You’re getting things done with or without them standing in your way.

In the planning stages for your Social CRM strategy, you’ve already researched and evaluated the risks involved, so nothing you can’t handle or haven’t thought of between you and your team will spring out. This isn’t like Resident Evil 2 where you can be scared by unknown monsters at every turn. You’ve planned for this, so step up to the plate and say “I don’t care.”

Just know that something is bound to happen, but know that by knowing - you’re prepared.

We ain’t never scared.

Lesson 2 – Lead the Way

If you’ve ever seen the Honey Badger video, one thing you know (besides the fact that Honey Badger don’t care) is that when the Honey Badger wants something, it goes and gets that something. The example that comes to mind in this case is when the Honey Badger wants some honey and bee larvae. It dives right into the hive, ignoring how many times it gets strung, and takes what it wants. The little stings mean nothing to him as he’s focused on his goal and leading the way to finding his prize.

We’ve talked about the importance of finding an Executive Hero when starting on your journey, but they are there to help open those doors and grab some ears for you. You are responsible for leading the charge towards getting your strategy in play. Be prepared though, people who don’t understand what you’re doing can lash out and deliver some pretty nasty stings, but you’re a graduate of the Honey Badger University of Getting Shit Done (or HBUGSD), so you don’t care about those little stings.

It’s time to take up your flag and with the support of your team and solid strategy, to lead the charge into the hives of naysayers and skeptics.

Lesson 3 – Leave the Scraps

The environmental ecosystem is a strange balancing act. Animals thrive and starve as dictated by the actions of those around them. For the animals that live near the Honey Badger, they can live off the scraps of what he leaves behind. Birds, reptiles and a variety of wild dogs wait for the Honey Badger to do the hard work and come in and gather the scraps of the labor. But guess what?

The Honey Badger don’t care.

All the animals are a part of the same ecosystem and therefore live with each other (except that gross cobra, eww). The Honey Badger doesn’t discriminate or hold grudges, he does the work and allows the rewards to be shared with all.

You’ll be doing a lot of heavy lifting getting your Social CRM strategy off the ground. A lot of that work might go unappreciated. The issue to keep in mind if that once everything’s in place, the company ecosystem will be all the better for it and all those people that hid in the shadows will now be feasting off the hard work you and your team have done. That’s perfectly okay.

We all know who the real hero is.

Pomp and Badgerstance

Congratulations, you’ve completed the first session at the Honey Badger University for Getting Shit Done. All that’s left is to go forth into the world and apply the knowledge you have learned here. Never forget your classmates or your instructors. It’s not an easy road, but Honey Badgers don’t care, and now…neither do you.

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