Category Archives: Social CRM

Native Advertising – What is it?

Native advertising is a term many people misunderstand. This infographic from Solve Media explains it. More>

Twitter Gets An Oscar (Sort of…)

2014 Academy Awards – Twitter had a record night with Ellen of The Ellen Show creating a Tweet of her front row “selfie” that was retweeted over 3 million times. MOre>

Social Listening: Obtaining Brand Advocates for Your Brand

One of the key benefits of social listening for any enterprise is uncovering the “brand advocate”. This is someone who thoroughly believes in the brand, and will not only advocate for it but also influence those around them.  More:

Twitter Commerce – Beating Amazon, Groupon??

Re/code provided screenshots of mockups for the (proposed) new Twitter Commerce strategy last month, showing how the social media platform intends to disrupt the Amazons, Googles, eBays and Groupons of the world (ok there is only one of each, but you get the point).  More>

Pinterest Travel Pins — Big Success!

Pinterest has introduced Pinterest Place Pins that enable users to map out locations of photos on their Pinterest boards. As well, the Place Pins use Foursquare’s API to show where Place Pin locations are on a map. Users are using these boards to share their trips and highlight points of discovery such as restaurants, gift shops,…

Twitter Grows…a Little Bit

Twitter released it’s 4th quarter earnings and showed they made a slight profit, as well as some user growth. Market commentators are questioning a couple of things: one is that the user growth was only 9 million, and the other that the Timeline Views (the company’s equivalent of a page-view) decreased (even though ad revenue has…

Klout Gets Better

Klout is now a content sharing site as well as an indicator of social media status. It finds content you have indicated you have expertise/interest in, and allows you to share it across your social networks. It has a nice clean layout and a user-friendly interface that makes article curation easy to do, and it bundles in…

Infographic – Facebook and TV Watching Match Up

A major study by SecondSync shows that Facebook has huge volumes of public conversations around TV sports, reality, and dramatic programming. It’s the first time Facebook has released “social TV analytics” on a large scale and the data includes viewer and user habits from the US, UK and Australia.  More: 

30% Get News on Facebook

Pew Research has determined that over 30% of U.S. adults get their news from Facebook, albeit incidentally. While on the site and sharing with friends, users find news that they would not encounter if they were outside washing the car or shovelling snow, for instance.  More:

Is Online Video Important to Marketers and Brands?

How Important is Online Video? “Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today…The share of online adults who watch or download videos has also grown from 69% of internet users in 2009 to 78% today, and…