We hear it all the time: “You can’t please all the people all the time.”
It’s why our parents told us not to try and be friends with every person in our 600-person high school. It’s why businesses choose niches in which to market and sell. It’s why I still haven’t met a single person who actually likes a Tyler Perry movie.
Not all things are for all people.
So, it would be presumptuous at best and downright stupid of me at worst, to think that every business on the planet should adopt a Social CRM platform and make the transition to a Social Business right this very minute.
So, who is Social CRM technology for and who would be best served to wait on it for a bit?
Not Dodgeball Teams
Disclaimer: This post is not about pointing fingers and saying “Business XYZ” is suited for a Social CRM solution, but “ABC Inc” is not. We’ll be looking at characteristics and scenarios in which Social CRM might not be the perfect fit….yet. We’re not in high school choosing dodgeball teams.
Things Are Perfect - One of the best and most solid reasons to not worry with researching and implementing any sort of Social CRM solution or Social Business tactic is that your brand has seen exponential growth year over year focusing on your traditional methods and everything is running pitch perfectly. There are no customer complaints and nothing ever gets lost in the shuffle. You never have customers saying “Yeah, it was good, but…..” and all your employees communicate perfectly and cordially throughout all departments and projects.
If this describes your company, stop reading this blog immediately, unsubscribe from every magazine and website you’ve signed up for and begin writing a book/blog on how you work, because we should all be learning from you.
Scared Of Change - This isn’t to say that you have a natural disposition to avoid uncomfortable circumstances (because I think that describes almost everyone), but I’ve dealt with a number of companies in my time that were avidly and loudly opposed/terrified of change. Don’t get me wrong, setting up Social CRM solutions and digging into the processes to add Social Business tactics is a major overhaul and if that thought terrifies you to your core, put your Social CRM searches on hold until you’re comfortable enough with your business to attempt some change. Either that or just hold firm to everything until the changing tide of culture swallows you up. You’ll have a good run till then.
Red, Blue and Bruised All Over
I know more than most that a lot of companies are barely getting by. You’re working on shoestring budgets and every accounts payable deposit allows you to keep the lights on for the next month. Are there areas of Social CRM that could benefit you? You bet. Are there more important things right now? Probably. If you’re in the process of looking to change things up, let’s talk more, but if your main concern right now is whether or not that vendor is going to pay on time so payroll can be processed, let’s chat later about a major company overhaul. It’s probably needed, but right now is not the time.
Who Is Social CRM For?
If you work in a company that could communicate between departments better to enhance the total customer experience – you could benefit from Social CRM.
If your customers consist of human being with emotions and the desire for human interactions – you could benefit from Social CRM.
If you have things you want to sell and you have to connect with your customers to sell it – you could benefit from Social CRM.
If you see all your competitors embracing social tactics while seeing your marketshare dropping – you could benefit from Social CRM.
If your lawn furniture used to be your living room furniture…….wait……….wrong list.
I think you get the point.
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