Buzzwords get thrown around a lot in our industry. You’ll hear people say, “I’m a social media guru,” or “Let’s talk about social ROI,” or “Engagement and organic conversations are the key,” and just roll your eyes and look away. The honest problem with buzzwords is that they start out innocent enough and retain their…
My father recently went through knee replacement surgery. It’s a pretty standard procedure, but involved a lot of cutting of muscle tissue and ligaments. He has to undergo a few months of physical therapy and during that process is understandably using a combination of walkers, canes and crutches. The crutches are his least favorite because…
Almost everyone is familiar as to what significance this day holds every year. For almost as long as I can remember, the day after Thanksgiving was an epic shopper’s wet dream. Whether you were in Boston and heading over to Filene’s Basement or hunkered down in line in Nashville at Wal-Mart at 11:59 p.m., Black…
It’s that time of year again. The time that we all get to sit back and reflect on the things that have made our lives a little better over the past year. The time when we can drop our guards and truly open up about what we’re thankful for in our lives. This year has…
Have you half-assed your way through making the transition to being a social business? Maybe you just aren’t convinced that these new measures are here to stay or maybe you just don’t believe that your customers are on the Internet searching for a business like yours. Whatever your reasonings, you’re definitely on the path to…
Last week we talked about the importance of procuring the right tools for measuring your Social Business effectiveness and how to go about mapping your communication strategy once those tools are in place. And thus, we have come to the end (of this series). So know you’re on board knowing that you can’t plan on…
Last time we introduced the idea of looking further into Social CMR and Social Business metrics for your business. Let’s jump right in where we left off, shall we? Last time we discussed the sheer size of the social media universe and how in order to monitor it properly, you have to have the right…
One of the things I’m questioned on most often and get pinged to answer more frequently than many other topics is how to accurately show the results of social activity on the bottom line of an organization. It’s nearly impossible to build a case for an addition of Social CRM Systems or a total switch to a…
In case you missed it, we just finished a pretty intensive Halloween series on this blog featuring vampires, werewolves and more. All the posts were long, in-depth and probably a little trying for most of the readers out there, and that’s okay. We wanted it to be a little tough and something that was a…
Old Hallow’s Eve is merely upon us. The townspeople have gathered together to stand and fight against the entities ravaging our lands. Some, in the older districts, have fought off Social Business Vampires, while others, trapped in the mad doctor’s region banded together with torches against the Frankenstein CRM. Fear got the best of some as…