I made a mistake. Actually, if I’m being honest, I made LOTS of mistakes. I went almost a year without checking the alignment on my car. Essentially, I made a mistake every day I woke up and drove my car without first getting the alignment checked and restored.
Long story short, this tale culminates with my tire going flat while on the way to dinner two nights ago with my wife, only to have the AAA guy show up and point our attention to the fact that the entire inside two inches on the tire was worn away down to the wire frame. The same was happening on all the remaining tires as well. Lead into the next day when we realize that an alignment and 4 new tires is going to cost me over $700 to repair and make my car drivable again.
Are You In Alignment?
The metaphor here is pretty obvious. If you aren’t regularly checking your strategic business plan and how it aligns with the technology you use to accomplish those goals, you’re making a mistake.
And just like the mistake I made in not checking my alignment, yours can be quite costly when things start to fall apart from wear and tear.
It’s been said that a business is like a machine, that all the parts have to fit and work together to create a entity that’s moving in unison for a collaborative goal. The truth of that statement is two-fold. Not only does everything within your company (employees, technology, strategy, executives, etc) have to fit and work together, but you also have to keep an eye on how everything aligns from time to time:
- Are you using the best technologies to streamline the effectiveness of your efforts to reach your business goals?
- Are your corporate policies in line with your employee motivations?
- Are your business goals still where they need to be considering the changing marketplace?
I’ve spent the past two days dealing with the fallout of NOT dealing with my alignment issues and my bank account took a hit because of my laziness. Don’t let the same happen to your brand, because the hit you take may be quite a lot bigger and the treads you wear out just may be trying to take you to where you need to be to succeed.
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