Social CRM - or customer relationship management - is playing an increasingly important role in the social media space.
As real-time conversation channels like Twitter, Facebook and Google+ replace phone tree customer complaint and resolution channels, companies are finding it harder to understand how to navigate this new customer-led world.
This is where Social CRM Insider – part of the Jugnoo family of media and business solutions – can help.
Every week, we’ll share our insights, best practices, case studies and more on how to run an effective customer relationship program in the social media landscape, and build brand loyalty around your business in the process.
We’ll strip away the guesswork and provide you with real-world examples of who’s doing it right, and how you can adapt these methods to your own business. And we’ll do it in a way that you can understand – no industry jargon or buzzwords here.
Social media has always been about the relationship to the sale for business owners and their customers. Consumers have known this for a while; now it’s time for you to understand better too.
Social CRM Insider is here to help. Let’s get this journey started.