Monthly Archives: March 2012

Social CRM Resource List

Stack of Books

We’re coming up on the end of the third month here at SocialCRMInfo.com. So far we’ve talked a lot about trends, tools and the basic understandings necessary when jumping into the Social CRM game. A question I’ve been getting though are what are the resources I look to (besides life experiences and seeing what works)…

Breaking Out of Shawshank CRM

Shawshank

Do you ever feel like you’re trapped by the CRM processes you put in place years ago? You see social media cropping up everywhere and hear more and more people now talking about Social CRM but your tried and tested processes don’t really allow you to interact and measure in meaningful, goal-driven ways. Wouldn’t it be…

Is Facebook a Worthy Social CRM?

Facebook

There’s been some talk lately about abandoning traditional CRM technology and just sticking with social networks for a company’s Social CRM needs. What with customers’ voluntary disclosure of personal likes and dislikes, location changes, job changes and personal updates, and more, social networks are practically a treasure trove of important information. So, logically shouldn’t people…

The Importance of Analytics to Your Social CRM

Fingers on Numbers

Catching a leprechaun or unicorn is almost impossible. Everyone talks about finding Bigfoot or Nessie (AKA The Loch Ness Monster for you noobs), but no one ever comes home with a catch in the bag. And you get almost the same reaction from people when you start talking about getting ROI from social media. Now, I’m not…

Let’s Stop Talking About Social Media

Framed Perspective

On Monday we started a deeper conversation about Social Business and how it relates to the Social Customer we’ve talked about before. We’ll be talking more about Social Business as we go on, but today I wanted to point out a very important point: social business and a business using social media are not the…

Let’s Talk About Social Business

Rocks and a Jar

There’s an old example many of my teachers used growing up to display a number of different points. My teacher would show a jar on a table surrounded by a plethora of different-sized rocks. The task is to get all of the rocks into the one jar. No matter how you try, the only way…

Social CRM in 2012: Life in the Cloud

living in the Cloud

We have been on a journey,my friends. Together we have traipsed, like Nostradamus, through the predictions for Social CRM in 2012. In case you have forgotten what we discussed or you are new to this blog, here’s what we’ve covered thusfar: Social CRM in 2012: An Introduction Gamification Customer Experience Insight Solutions Mobile sCRM It’s…

Social CRM in 2012: Mobile sCRM

Going Mobile

We’re in the home stretch now. We started off talking about game dynamics and how they can positively affect customer motivation and experience, then we moved to truly understanding the core of customer experience and then moved to a discussion of Insight Solutions. Now we’re fixing to cut the cord completely. Mobile Revolution By this…

Social CRM in 2012: Insight Solutions

Lightbulb Insight

We’re deep in it now. So far we’ve talked about the importance of Gamification and Customer Experience on Social CRM in 2012 and everything we’ve talked about thusfar is devoted to what is happening on the customer side of things when creating those experiences we’ve been talking about. This time we’re keeping customer experiences in the…