I recently authored a white paper on behalf of the Toronto-based, social media presence platform company Jugnoo. The presentation explains the differences between expensive analytics-based “Listening” tools and dashboard-based “Engagement” tools that allow participation in the social conversation. If you are intrigued by what you’ve read up to that point, you will be especially interested in our description ofJugnoo’s SoMeAnalyzer™ – a new tool that does both.
Where this tool really shines is when you need to gain insights around sales, customer service, brand building and more. One place you may find this particularly useful is in putting together a presentation (proposal, pitch, or both). It offers many possibilities that support finding actionable insights allowing your proposal to standout based on something the brand may not have found on its own. That is a powerful competitive edge!